This video lecture will describe why a deep understanding of the problem’s context is vital for an innovative solution to succeed. You will learn several principles and tools for conducting a context analysis – which will help unpack the complexity of problems and their settings and identify ways to address socio-cultural, political, economic, and environmental factors that may present challenges on the road to innovation.

By the end of this module, you will be able to:

• Appreciate the importance of understanding the external and internal context as the ‘soil’ for the ‘seed’ of innovation
• Conduct a basic context analysis using the SWOT and PESTLE analytical tools
• Identify ways on how to manage context and maximize it to achieve successful innovation