This lecture will introduce you to the basics of good communication and explain two different concepts within storytelling: The Hero’s Journey and The Golden Circle. A great story is your stable foundation for conversations, presentations and pitches that you tweak for different situations. You can choose to work with either concept depending on where you identify the strengths of your solution.

• The rhetorical situation 
• The ancient modes of persuasion: Ethos, logos, pathos.  
• A story of personal transformation – The Hero’s Journey. 
• A story of possible visions – The Golden Circle.