This video is part of the online course "Tackling cardiometabolic diseases – insights from India", which is available on Coursera (https://www.coursera.org/learn/tackling-cardiometabolic-diseases--insights-from-india). The course addresses the rise in cardiometabolic diseases (CMDs) like diabetes, hypertension and high cholesterol in low- and middle-income countries like India. CMDs require long-term, personalized care, placing a heavy burden on individuals, families, and healthcare systems. The course explores how healthcare personnel can optimize lifelong treatment of these complex conditions and support patients' selfcare in populations with limited ressources and health literacy.